The family Company

The Family Company produced high quality 9" tall  vinyl dolls from 1998-2000. Sadly, the company appears to be defunct.

The dolls were originally called "It's Me!", but later changed the name to "She's Like Me". The dolls came with a 36 page hardcover book and retailed for approximately $45. Boxes have "Imagine all my possibilities" written on them. They often show up in searches under Tonner's Ann Estelle Collection. We've never seen one of those dolls, but they maybe a similar size.

We've seen in print, but no pictures, that they can share clothes with Bratz, 4 Ever Best Friends,  and Barbie's sister Stacey.  We have NOT verified any of this.

There appears to be three dolls:

   Amy - blonde, but seen in various shades
   Katie - brunette
   Madison - African American

We are not sure if each set was made for each doll.

Dolls are numbered in series. We do not know the number of all of them.

1998 Series: Book:Line,  Doll name, hair colors seen

Responsibility,

   Friendship: It's Me, and My Special Pet - blonde
   Loyalty: It's Me!, Sharing Family Traditions - blonde, brunette
   Wisdom,
   Confidence: It's Me!, With My Ears Pierced - strawberry blonde
   Courage
   #6 Trust: It's Me!, When You Came to My Recital - blonde
   Creativity

Unknown - It's Me!, Becoming a Biig Sister - blonde

1999 Series:

   # 9 Patience: She's Like Me, Making Things Grow - blonde, brunette
   # 10 Faith: She's Like Me, Counting My Blessings - blonde
   Sharing,
   # 12 Love: She's Like Me, Dancing With Dad - African American
   Unity: She's Like Me, Cheerleading - brunette
   Joyfulness
   Sportsmanship: She's Like Me, Making the Team - brunette
   # 16 Discovery: She's Like Me, Reaching for the Stars - blonde

2000 Series:

   Tradition,
   Manners,
   # 19 Curiosity: She's Like Me, Loving Books - blonde, african american, brunette


The Story Behind the Name

In early 1998, The Family Company set out to create a beautiful line of dolls to capture warm childhood memories for girls and to invite mothers to imagine all the wonderful possibilities they see in their daughters.We struggled with the name for our collection. We did not want to give our doll a specific name, as our desire is for girls to see them selves in each doll and moment captured. One day, we were showing a young neighbor one of our newest dolls, Becoming a Big Sister, and she exclaimed "It's Me!" Instantly, we knew we had the name for our line.Now, we know that what the little girl said is not grammatically "correct", but it captures so perfectly the way we want girls to respond to these dolls.After consulting with professors at two universities, my mother who received her masters degree in modern languages from Stanford University, and a delightful book, Woe is I, by Patricia T. O'Conner, we were assured that "It's Me!" has become quite an acceptable use of the English language.In fact we hope to hear girls around the world, as they look into the warm eyes of our lovely dolls, declare, "It's Me!".Patti LewisFounder and President